Data shows a 2,200% increase in pumpkin spice items for sale.
On Wednesday, Starbucks announced that its fall lineup, which includes its famous pumpkin spice latte, will be released on Thursday, August 24.
This year marks the 20th anniversary of the pumpkin spice latte's release.
Over the past decade, the latest date Starbucks released the fall lineup was in 2015, when the lineup dropped on September 8.
Competing coffee chain Dunkin' reintroduced its fall lineup on August 16.
Persons:
Dunkin, Krispy, It's, it's, Samuel Adams
Organizations:
Service, Starbucks
Locations:
Wall, Silicon, America, Bath